About Me
Performance Creative Strategist | MedTech & Bio-DTC
My Story
I operate as an AI Performance Creative Strategist partnering with scaling MedTech and Bio-DTC brands. My mandate is simple: stop the ROAS bleed and engineer creative systems that drive highly profitable customer acquisition.
The biggest growth bottleneck today isn't media buying; it's creative fatigue and aggressive algorithmic filters. I build full-funnel creative architectures—from structured UGC briefs and direct-response copy to high-velocity static testing. However, my proprietary advantage is solving the Meta compliance bottleneck. When brands bleed money due to "Personal Health" OCR flags, I deploy "Compliant-by-Design" 3D visual abstractions that intuitively prove the mechanism of action, naturally clearing filters and routinely driving 30% to 40% reductions in CPA. I don't just make ads; I build high-converting growth engines.
My Arsenal
Methodology
Performance Diagnostics
Deep-diving into your ad account to locate exact friction points—whether it's creative fatigue, hook-rate drop-offs, or algorithmic compliance flags bleeding your budget.
Creative Architecture
Developing a tailored testing matrix. Depending on the data, this includes structuring direct-response UGC, high-velocity statics, or deploying our proprietary 3D Biomimetics for strict OCR compliance.
Dynamic Hook Engineering
Front-loading extreme visual contrast and targeted pain-point messaging in the critical 0.0s to 3.0s window to force thumb-stops and drastically reduce CAC.
Data-Driven Scaling
Creatives are treated as data points. We aggressively kill losers and iterate on winning variables to scale ad spend profitably and sustainably.
Ready to Stop the ROAS Bleed?
Whether you need to resolve a Meta compliance bottleneck or engineer a new creative testing matrix, I'm one click away.